Hi Bookish People,
I want to talk a bit about why I thought this blog was a good idea to begin with. Last year I was writing a novel that I wanted to query to agents and I knew that I wanted to do everything I could to sell it. I wasted a lot of time working up the courage to admit that I wanted to be a traditionally published author and now I don’t want to waste a ton of time begging people to notice my work.
So, like any good businesswoman I did some research about my market. What I found was that my audience wasn’t on Facebook or reading blogs, they were on Instagram. Most of the under 35 crowd is. I was on Instagram for personal use so it seemed obvious to me after the fact. What it did was it made me take the idea of using social media to boost my writing career seriously.
Haven’t we all wanted to pull our hair out because someone who has never picked up a pen in their entire life is offered a book deal because they had a big Instagram following, podcast audience, or a viral video? I know I sure have. Nothing frustrates me more. Yet, I understand why agents and publishers were paying attention to those people; They have an audience!
The reality is that publishing houses don’t have (or claim not to have) the advertising dollars to find an audience for you. On top of that the chances that a publishing company is going to put those advertising dollars behind your name are almost zero. This means that the best way to appeal to publisher is to have an audience of your very own that is interested in what you’re writing and is interested in you.
I believe that cultivating a social media presence can make or break your writing career. If publishing companies aren’t going to put their advertising dollars behind you then the best thing to do is to advertise yourself. We can do that as authors in a number of ways and this blog is here to help you.
And another thing, no one wants to see your book cover every five seconds on your Twitter or Instagram feed. No one. Stop. I saw an account the other day that was just a book cover for the entire grid. Those accounts are spam and won’t get any kind of real interest. If this is your Instagram/Twitter/Facebook strategy then we need to do some work.
We can do better.
So bookish people, I hope that you’ll join me as I build my Instagram following one experiment at a time. I’m learning just like everyone else but I happen to really love learning about business and conducting mini experiments, which means you won’t have to. Every week I run an experiment on my author Instagram account, tweaking one factor at a time, and report back to you on how it helped or hurt my account.
Be sure to follow the blog to make sure you get the tips that will help you on your way to selling books. You can also follow my corresponding Instagram account where I update you on how my experiments are going and we can get to know each other a little better.