Hi Bookish People,
Wouldn’t it be nice to not have to worry about what you were going to post on Instagram every day? It saves me a lot of time and this was especially important when I decided that I would post on my author account every day. Having a stockpile of photographs that are in line with my brand makes posting easy! At the beginning of the month I set out to plan and create 30 days of Instagram posts for my author account and I’m going to walk you through the process.
Taking this many photographs in one day is going to take a bit of advanced planning. First we’re going to want to make sure we know what our Instagram categories are. Remember, these are 5-9 categories that are consistent in your feed and paint a picture of you and your writing.
Once we have our categories then it’s time to plan the month. List out the days in the month (or use a calendar) and note which category you’ll be using for that day. Example:
- May 2nd- Writing gear/flat lay
- May 3rd- Dog picture
- May 4th- Flamingo Friday
- May 5th- Picture of me (Bowling for Rhinos)
- May 6th- Book cover
Feel free to deviate a bit and note holidays (real or not) that you might want to post a different picture for. I would be careful not to deviate too far. Pink Flamingo Day in June works pretty great for my brand. World Naked Gardening Day, not so much (yes, it’s a thing).
Then when we’re done listing what we need on any given day we can start to batch them. If I have 7 categories (one for each day) then I can look at my calendar and note that I need 4 dog pictures, 4 book covers, 4 writing gear flat lay pictures, etc. This is our blueprint for our shoot.
There will be some pictures that I can’t take ahead of time (such as events) but I keep those to an absolute minimum because overall I think stopping to take a picture and post pulls me out of the moment when I want to enjoy it. If you select the right categories you can avoid any ‘day of’ pictures entirely.
Once we know what we’re taking pictures of we’ll need to do a bit more preparation. You’ll want to gather up any props you’ll need, find a space with good natural lighting, and choose the background of any pictures that feature items.
I usually use large sheets of white butcher paper for my backgrounds, because that’s what I have on hand, but you can also use white bedding, poster board, countertops, and wood surfaces. I find that the lighter the background the more striking the picture, but please experiment and find what works best for you!
Props can be numerous, or minimal, and have a really wide range. I’d recommend looking at Instagram and checking the #Bookstagram to see what others are doing. I like to use notebooks, feathers (I volunteer with birds so I find them on the ground all the time), cups of coffee or tea, pens, markers, colored pencils, my laptop, plants, or anything with a flamingo on it. Look at other accounts and see what appeals to you and have your props ready to be arranged.
Wow, this post is going to be long! I was going to try and squeeze this all into one post but I think it’s going to be continued over the next couple of days. If you want to make sure that you don’t miss the next steps then go ahead and follow the blog. If you’re feeling really impatient you can check out my Instagram story highlights and see some day of pictures from my last shoot and get an idea of the process.
Now that we’ve gotten the preparation out of the way we’ll tackle what needs to be done the day of. See you guys back here tomorrow. Leave me a comment and let me know if you want me to elaborate more on anything you saw here today.