Hey Bookish People,
It has been an insane week. I’m actually surprised I managed to keep up with posting at all but I kept to my daily posting schedule (so glad I have my pictures planned ahead of time)! If you remember from my post on Monday, I decided to give my new caption strategy another week in light of my mistake the week before. So did it perform better this week?
- Followers: 142 (+5)
- Posts: 190
My followers went back up this week! I did still trend down for the first half of the week (guess I need to be really careful about unfollowing!) but I recovered the last few days and finally started going up again. Lesson learned: I will only follow accounts that will put me in line with my goal of building relationships with other writers and relevant Bookstagramers so that I don’t have to declutter my feed later.
This week was close to last week in terms of profile visits. I had one less than last week. My reach (unique accounts viewing my posts) went down slightly over last week and my impressions (number of total views) went down as well. I don’t know what caused the decline but it’s something to be aware of.
Overall engagement went up this week on my top posts. In case you need a refresher, engagement is the total number of likes and comments on a post. My top post this week was from yesterday and I believe that got the most engagement because of some good news I announced and because the picture is a flat lay style photograph. The next one was also a flat lay style picture of a book cover. I do think that flay lay photographs perform particularly well and it’s something I’m keeping an eye on.
When it comes to likes, my book cover picture performed best, followed by yesterdays post, both flat lay photographs. My border collie won third place. My likes this week (139) were higher than last week (116).
My comments were lower this week (7 compared to 9) but I think part of that was that I didn’t have the time to engage with my account a lot this week. All of my projects hit critical point this week and Instagram conversations slipped through the cracks. The good news is that it’s still higher than it was, so I’m moving in a positive direction with my captions provoking conversation.
Interestingly enough my picture from the University of Washington and a quote, two pictures that didn’t perform particularly well in the engagement department had the most impressions. I did tag the specific location for the UW picture so I think that might have helped people see it but I don’t really know why the quote ended up near the top. The book cover photograph came in third and I tagged the author which might have helped.
Here are my take aways from the last few weeks so far. Posting every day does help impressions, reach, and engagement. Eye catching opening sentences for captions are also important to helping engagement.
I also have some theories. I think that specific location tags increase reach and impressions. I also think that tagging people/brands increases both as well.
Check back on Monday to see what next week’s Instagram experiment is going to be! Be sure to follow the blog so that you don’t miss it. Check out the related Instagram account to see more frequent updates (at least they will be next week when the chaos dies down). Let me know in the comments what you’re curious about when it comes to Instagram.