Hey Bookish People,
Yesterday we talked about the basic features of Instagram stories and today we’re going to talk about something a little more interesting; what to post! I feel like the prospect of having one more Instagram things to worry about can feel a little daunting at times but I want to remind you that this is an area that writers can really have fun with.
I think Instagram stories should…tell a story. It doesn’t have to be a long one. I went with three posts a day for my Instagram experiment this week because I didn’t think it would be hard to do and because I think that it’s enough posts to engage my audience with a topic. None of it has to be hard and it can even be fun.
For example, yesterday I introduced a hummingbird that hangs out in our yard. That alone isn’t a story, but I posted that the second time I spotted the hummingbird he was fighting off another hummingbird so he could keep one particular flowering bush in our yard to himself. I told my audience that because of this incident, and finding out that hummingbirds are actually really territorial, I named him Chad. I then posted a super short video of Chad buzzing about the yard. In three posts I told a quick story, brought people into a different aspect of my life, and injected a little humor as well.
Think about your day to day life as a writer and see what threads and storylines keep coming up. Are you in an endless fight to keep your chihuahua off the bed (like I am) yet you keep finding them on it? Are there interesting people in your life you’d like to share with your audience? Do you spend a lot of your free time doing an obscure hobby? Then work it into your story. Think about the following topics when you’re trying to figure out what to post.
- Interesting people
- Goals you’re working towards
- Animal shenanigans/cuteness
- Book reviews
- Take your audience through your day
- Funny things that happen to you
- Scary things that happen to you (or whatever is on brand for you).
- Your creative process
Those are just some jumping off points but think of yourself as a character in a book you’re writing. What are some of your quirks or interesting things in your life that your audience might enjoy hearing about? Perhaps you write cozy mysteries with a knitting theme. Share your knitting work in progress complete with dropped stitches (bonus if the dropped stitches and recovery are part of the story), share your yarn store of choice, how you prepare your (or main characters) favorite beverage, and any little mysteries that arise in your own life (the mystery of the missing keys…).
The best thing you can do is to post things that will make people curious, feed their book love, and keep them coming back for more. I hope you’ll give posting to Instagram stories a try. If you do, let me know in the comments and link your Instagram account so I can check it out! Don’t forget to follow the blog since we’ll continue our Instagram story conversation tomorrow.