Hey Bookish People,
Sorry about suddenly disappearing this week. Honestly, I needed to take a step back from social media myself and with the new algorithm on Instagram I thought it was a good time to hit pause. As we’ll see in my numbers this week the new algorithm did not treat my account kindly and I’ll share my thoughts about this at the end of the post.
Followers: 177 (+4)
At least my following grew by a few people.
Reach and impressions stayed fairly stable this week and the number of profile visits actually went back up a bit so I’m happy to see that!
Engagement was down this week pretty significantly on some posts.
Likes didn’t do so great either.
People still commented on posts but again, it was lower than the last few weeks overall.
Last week I talked about including data on Reach because I realized it might be more useful than Impressions. Some posts are being seen a lot less or more which gives me clues about style and hashtags to use or avoid in the future. I don’t have anything to compare it to so this will be my starting point for comparison.
Impressions were a little lower this week but not by much.
While I do feel that the new Instagram algorithm had something to do with my lower engagement this week I think I am also partly responsible. I didn’t really think about this until I was looking at my data and I can see that the two lowest performing pictures were a very distinct style. Clearly that did not work at all and people weren’t into it, so as fun as I thought they might be, they aren’t something to replicate in the future.
My highest performing post this week was actually a repost (which I almost never do) with timely hashtags.
As far as what I’m going to do in terms of the new algorithm I think that I’m going to hold off on taking any action and keep posting as I’ve been doing. Instagram is showing users what it thinks they want to see first and so I think a focus on good content is my best bet at the moment. I already have a pretty great loyal small group on Instagram so I’ll just continue to focus on them and keep improving the account with better quality pictures and captions.
How has the new algorithm helped or hindered your account? Is it something you’re worried about? Let me know in the comments and follow the blog to keep up to date on the newest posts.